AMERIA Debuts Touchfree Technology in the Middle East at GITEX Global Dubai 2023

AMERIA Debuts Touchfree Technology in the Middle East at GITEX Global Dubai 2023

As innovation partner of e& - Global technology group (, recognized as one of the strongest brands in the Middle East and Africa and a powerhouse in the global telecommunications sector, AMERIA showcased its Touchfree technology as part of the e& booth during GITEX Global (, October 16-20, 2023).

The renowned technology exhibition provided the perfect platform for AMERIA to introduce its revolutionary Touchfree solutions to the dynamic Middle East market. The AMERIA Touchfree portfolio garnered significant attention from trade visitors, demonstrating the region's enthusiasm for cutting-edge technological advancements. The exhibition generated a considerable number of concrete inquiries, attesting to the profound interest and potential demand for AMERIA's Touchfree technology in the Middle East. AMERIA is currently actively processing the inquiries, gearing up to bring Touchfree innovation to businesses and consumers across the region.

AMERIA AG from Heidelberg is the world market leader for integrated gesture control, setting the standard for Touchfree interaction with screens. The simple and intuitive handling delights customers and users. AMERIA technology is already being used by retailers, consumer goods manufacturers and at trade fairs and events. Many other areas of application can be found in industry, gastronomy, the public sector, healthcare and the automotive industry. The great flexibility of Touchfree Solutions by AMERIA® allows integration with screens of any size, both computer monitors and TVs, as well as tablets and smartphones, and even projectors.

Contact our press team.

For almost 20 years, AMERIA has been supporting international brands with solutions for customer loyalty and innovative marketing. Our focus is on a new form of interaction between man and machine: Touchfree Interaction. What unites us all and makes us an unbeatable team is our passion for innovation.